Liverpool buy to let is booming due to an increase in salary and job opportunity

I’ve always been interested in property investment because I believe it offers a better return on investment than simply saving your money in a bank account. As a parent, I am even more interested in following what’s going on in the property market. So when I was asked to publish a guest post about the Liverpool buy to let market, I was very much interested.

Increased job opportunities in Liverpool

Liverpool has recently disclosed that the city has seen the second largest increase in job vacancies in the UK, as well as the average wage rising. Renowned recruitment website CV Library discovered that the employment opportunities across Liverpool had risen dramatically by 14.4% in May 2018, whilst a 6.2% rise in salaries advertised on the site for the Liverpool region was also evident.

CV Library is the third largest job vacancy site currently on the internet with an extensive database of around 12 million CVs. Statistics across Liverpool are a clear indicator for the increasing success of the city and the thriving job market it possesses. The northern city is a true contender against the southern powerhouse of London, as it overtakes the capital and the city of Birmingham to offer the second highest amount of jobs across the whole of the UK.

In 2017, the city was crowned the best location to guarantee stable employment by the Liverpool Echo. This was a result of high business confidence in the area. In the same year, the city experienced an 11% rise in job applications with vacancies up by 20%, which resulted in entering 2018 with an abundance of job market assurance. Positive trends looked set to continue, as the northern hotspot succeeds in maintaining its prominence for employment across the UK through the amount of stability the city provides.

More investment opportunities for investors and residents

A region delivering a high standard of opportunity is not only attractive for residents, but investors are also able to reap the benefits of the city’s prosperous investment opportunities. Property investment specialists RW Invest have a diverse range of completed and off plan developments that offer a combination of both low property prices and high rental yields for both first-time investors and those looking to diversify their property portfolio.

Investors can easily improve their property portfolio and tenant interest in Liverpool, where the population has increased by over 180% since 2002 and the region has been highlighted as a melting pot for younger residents between 17 and 29. This demographic sets the demand high for good quality city centre living, as they require proximity to local universities, a thriving nightlife and access to a range of different businesses on their doorstep. Although living in the bustle of the city centre can present higher costs compared to living on the outskirts, often the advantages outweigh the drawbacks of a slightly increased cost. As salaries are increasing, those who choose to live in the city centre for convenience have a larger amount of disposable income that helps to justify steeper rental costs in brand new, luxury properties.

Both the quality and quantity of jobs are producing a mass exodus from London as the capital isn’t the only region that entices those from around the world that are seeking careers in a major city. When it comes to residential accommodation, London’s steep prices are off-putting for anyone, therefore the northern corners of Liverpool are a far more appealing prospect. A flourishing job market and low cost, affordable rents are tempting to those living in the South as they can escape extortionate living costs whilst still residing in a spacious and high-quality apartment.