How to write a great press release
Festival of PR – best-practice webinar series
As an author, you may not realise this but you are a brand and if you want any amount of success in your writing career, you should treat your author brand as a small business enterprise.
To succeed as a business, people need to know that you exist. One way to achieve this is to write an official statement and issue it to newspapers. This is the process of writing and distributing a press release.
Writing and distributing a press release is essential and highly beneficial in many ways. For one, it gives you coveted backlinks to your author website, an amazing SEO strategy. The ultimate benefit is that it allows your book to be discovered more. More visibility equals more sales and that can only be a good thing.
However, writing a great press release is an art and not everyone can do this well. So if you want to improve on this, then learn how to write a great press release with Cision.
Media intelligence company Cision are launching a series of monthly webinars from 20th April geared towards guiding startups and SMEs on PR and digital marketing best practice.
The first webinar, “Five easy steps to great press release writing”, will be broadcast live on Wednesday 20th April between 3pm-4pm GMT with lots of opportunity throughout for Q&As.
During the first one hour live broadcast session – insight will be given on how you can create better press releases, including:
– Creating an effective headline
– Mastering the art of the perfect quote
– Capturing the journalist’s attention by the end of the introduction
Cision also offers a media intelligence tool – Cision PR Edition – which is a fully integrated platform that provides real-time media intelligence to keep you informed, put you in control and help power your story. Relevant data and up-to-the-minute information is always at your fingertips whenever you need it most.
To be eligible for Cision PR Edition at a special price, register for Cision’s webinar using the registration code ‘CPRE’. The Cision team will then get in touch.
Register for your webinar place here: https://bit.ly/cision-webinar-1
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